I personally do not find that it smells strongly of cannabis. Other people I know who have tried it have said they find it does smells of cannabis to them. I always advise people if they are concerned of the smell of any product and are going to spend their $, especially a topical of any description, to go to a reputable dispensary and ask to smell it. If they do not let you prior to buying, then don't get it. Call ahead if you find one local to you and ask ahead of time.
I hope this helps.